The Challenge
When we launched the campaign in March 2024 for Aronia Charlottenburg, the client was looking for a long-term performance partner who could not only deliver results but also build the foundation for consistent, scalable growth.
The product segment — health and nutritional supplements — showed some seasonality. Still, the overall trend clearly demonstrated what's possible when a well-optimized CSS strategy is in place.
Quarterly Performance Breakdown
| Quarter | Transactions | Revenue (EUR) | Revenue (RON) | ROAS |
|---|---|---|---|---|
| Q2 2024 | 628 | ~21k | 105,651 | 833% |
| Q3 2024 | 2,375 | ~84.5k | 428,595 | 833% |
| Q4 2024 | 2,665 | ~98k | 497,383 | 870% |
| Q1 2025 | 5,375 | ~194k | 986,366 | 878% |
The quarterly progression shows exceptional growth, with Q1 2025 delivering nearly 1 million RON in revenue and over 5,000 transactions. The ROAS consistently remained above 830% throughout all quarters, demonstrating both efficiency and scalability.
Revenue Growth by Quarter
Revenue
Growth Highlights
- Over 9x revenue increase from RON 105k (~21k EUR) to nearly RON 1 million (~194k EUR) in just four quarters
- 8.5x growth in transactions, with consistent performance even as scale increased
- Maintained ROAS above 830% across all quarters — proving both efficiency and durability
- Strategically leveraged seasonal demand while building a structure for year-round returns
- Applied audience segmentation, dynamic product ads, and funnel-stage optimization to maximize results
Client Feedback
Tudor Stănică
Senior Affiliate Manager
"The CSS affiliate Expandeo delivered outstanding results for the advertiser Aronia Charlottenburg, significantly boosting their campaign performance. Their strategic approach and effective execution drove strong traffic and conversions, making a valuable impact on Aronia’s growth. As a Senior Affiliate Manager, I will fully support Expandeo to ensure continued excellent performance at 2Performant. A job very well done!"
