The Challenge
Our client aimed to boost sales during the peak spring-summer season, focusing specifically on high-performing, seasonal categories like bicycles and accessories. Goodsport aimed to improve visibility on Google and unlock additional growth through an efficient multi-channel setup — all while keeping costs under control.
Our Strategy
- Smart targeting of seasonal bestsellers: Focused on bikes and cycling accessories, which historically showed strong demand in Q2.
- Data-informed decisions: Used insights from Q3 2024 through Q1 2025 to identify top-performing products and optimal timing.
- Performance efficiency focus: Managed campaigns to ensure high ROI, with minimized costs and maximized visibility for conversion-ready users.
Quarterly Performance Overview
| Quarter | Revenue (PLN) | Revenue (EUR) | Transactions |
|---|---|---|---|
| Q3 2024 | 58,200 | ~14k | 56 |
| Q4 2024 | 129,684 | ~30.5k | 115 |
| Q1 2025 | 341,891 | ~80k | 122 |
| Q2 2025 | 507,665 | ~119k | 249 |
Why It Worked
- Targeted, seasonal approach matched with historical insight
- Low cost, high-efficiency performance strategy via affiliate model
- Strong collaboration across client, affiliate network, and campaign team
- Agile optimization based on real-time and past performance data
Client Feedback
Dorota Kubala
Senior Affiliate Manager
"The Goodsport campaign executed by Expandeo is a perfect example of how well-planned performance marketing works in practice. By leveraging seasonal targeting and focusing on top-performing categories, the team managed to capture peak demand at exactly the right moment. The result was spectacular – 6,176% ROAS in Q2 2025, achieved with minimal campaign costs and maximum efficiency. Importantly, this was not a one-off success. Data from consecutive quarters clearly shows that the cooperation model between Expandeo and Goodsport is a reliable and scalable long-term solution that continues to drive steady revenue growth. At WebePartners, we are proud to support this collaboration – proving that the right seasonal strategy, cost optimization, and strong partnership approach can deliver measurable and lasting results."
What's Next
The Q3 2025 strategy focuses on replicating the model with autumn-specific categories and continuing to optimize for profitability. Based on the proven track record, we plan to increase affiliate exposure and test new high-potential verticals for continued growth.
